Client
Lodestone
Services
Content Marketing, Visual Design, Logo Animation, Data Analytics, Financial Analysis, Program Management, White Papaer Design, UI/UX, Brand Management, App Development, Logo Design, Creative Strategy, Marketing Strategy, CRM Management, Lead Enrichment, Social Strategy
Tools
Adobe Illustrator, Adobe Photoshop, Bootsrap
Challenge
Brands needed more than one-off promotions. They wanted campaigns that engaged fans repeatedly, tied to retail sales, and built a richer profile than just “email capture.”
Solution
I designed and launched a full social engagement platform where every campaign acted like a lead magnet.
Result
1000’s of activations. 1000’s of enriched profiles. 100s of $1000s in realized revenue for clients.
Integrated Campaign Systems
I’ve worked with clients across sports, entertainment, and enterprise, including MLBAM (Yankees, Orioles, and many others), NBA (Heat, Magic, Thunder, Nuggets), NHL (Lightning, Panthers), Mountain West (multiple teams), C-Spire, Fox Sports, Dover Saddles, Fox Entertainment, IMG, Miss America, YMCA, Circuit of the Americas, and many more.
These partnerships were about more than one-off promotions. Together, we built campaign systems that engaged fans, generated leads, and delivered measurable outcomes.
Campaign Formats
- Scratch-offs, spins, swipes — quick, addictive interactions that kept fans returning
- Trivia, polls, and contests — simple opt-ins that fueled sharing and engagement
- User-generated content — memes, video voice-overs, and uploads that extended organic reach
- Codes & coupons — tying digital campaigns directly to retail and on-pack activations
- Flock-to-unlock challenges, voting brackets, pick’em predictions, watch-and-win, and quizzes — interactive formats that drove repeat participation across sports seasons and events
Cohesive Data + Storytelling
All campaigns tied back to a single user profile, moving beyond email capture to track cross-channel behavior. This gave brands deeper insights into how fans engaged across touchpoints.
To close the loop, I built supporting product sheets, case studies, infographics, and walkthroughs that showed campaign performance and connected engagement directly to outcomes such as ticket sales, brand lift, and retail redemption.
Product Education
Designed clear, engaging product sheets and guides that educated buyers fast. Delivered hundreds of assets across industries, reaching thousands of prospects and helping sales teams shorten decision cycles. Standardized layouts improved comprehension by 40% and gave clients scalable templates they could reuse for future launches.
Social & Display Ads
Created high-impact social and display ad campaigns that drove millions of impressions and consistent engagement. Formats ranged from static posts to animated banners, optimized for click-through and shareability. Campaigns generated measurable lifts in brand awareness, with one program delivering a 28% increase in qualified leads within two weeks.
Event Activations
Brought brands to life onsite with activations that combined signage, interactive media, and gamified engagement. Stadium and event designs reached live audiences in the hundreds of thousands, while extending to digital follow-ups. Campaigns increased dwell time, boosted merchandise sales, and delivered repeat participation rates over 35% event to event.
Mobile Applications
Led UX and visual design for mobile apps used by sports and entertainment clients. Apps delivered gamified features, rewards, and interactive content to fans worldwide. Increased average session length by 25% and retention by 15%, with scalable modules that worked across multiple leagues and live event environments.
Reporting & Analytics
Created reporting dashboards, infographics, and case studies that translated raw numbers into insights clients could act on. Tools tracked participation, ticket sales, and ad performance across campaigns. This reporting consistently secured renewals, with one client increasing spend 3x after clear metrics showed a 40% lift in engagement and sales.
