Design is art optimized
to meet objectives.

Process-driven
Design Lead

Thank you for taking the time to explore the work from my years of experience in design and program/project management. Early in my career, I focused on advertising and successfully transitioned into startup application branding, design, and development, with a deep dive into social marketing. After those ventures, I pivoted to one of the leading companies in scaling & practicing design thinking, where I worked for over five years. This Fortune 500 company strengthened my UX and visual design skills, emphasized the importance of user research and design principles, and gave me global experience in operational and product management.

The relentless creative + the pragmatic planner.

recent case study

IBM Garage

IBM Garage is a collection of practices woven together as a methodology to bring all of IBM together in helping a client realize business value at the fastest and most efficient rate possible. My small team, where I operated as the design lead (UX/UI and visual) and Scrum master, consisted of a strategy lead, 3 researchers and a developer tasked with driving scale and consistency of IBM Garage across IBM Consulting.

from the portfolio

Design work

Logos, presentations, print/digital advertising, apps, presentation templates, products… you name the execution – I have probably designed for it.

Clients I've designed with…