If design doesn’t drive sales, it isn’t doing its job.

Thank you for exploring my work. Over the years, I’ve built a career at the intersection of design, marketing, and program leadership, spanning agencies, startups, and Fortune 500 enterprises. I began in advertising, honed my craft in branding and application design for startups, and later scaled integrated campaigns and user experiences at a global enterprise, where I deepened my expertise in design thinking, UX, visual systems, and operational leadership.

In recent years, I’ve expanded into AI-driven prompt engineering and content automation, bringing efficiency and creative edge to storytelling, workflow design, and campaign execution. From social activations and omnichannel campaigns to enterprise systems and reusable design frameworks, I thrive on blending creative vision with pragmatic planning — delivering work that connects, scales, and drives measurable impact.

Expert in integrated campaigns & app design

recent case study

IBM Garage

IBM Garage is a collection of practices woven together as a methodology to bring all of IBM together in helping a client realize business value at the fastest and most efficient rate possible. My small team, where I operated as the design lead (UX/UI and visual) and Scrum master, consisted of a strategy lead, 3 researchers and a developer tasked with driving scale and consistency of IBM Garage across IBM Consulting.

from the portfolio

Design work

Logos, presentations, print/digital advertising, apps, presentation templates, products… you name the execution – I have probably designed for it.

Clients I've designed with…