Client
Jacksonville Jaguars
Services
Visual Design, Brand Management, App Development, Jumbotron Integration, Advertising, Social Marketing, Campaign Management, Creative Strategy
Tools
Adobe Illustrator, Adobe Photoshop, Bootstrap Backend, HTML, CSS
Challenge
The Jacksonville Jaguars needed a fan engagement solution with both online and in-stadium activation.
Solution
I designed and delivered a social activation platform featuring points, games, trivia, arcade play, meme generators, code redemption, scratch-offs, and more. To drive participation, I created supporting social and digital ads on Jaguars.com, team channels, and stadium media.
Result
Drove multi-season engagement, activated fans across all channels, scaled a reusable system, and built awareness through cohesive creative.
Display Ads
Digital ads built awareness and drove fans from Jaguars.com and social channels into the activation platform to play, predict, and engage.
Apps
The activation hub hosted games, trivia, and rewards, giving fans interactive ways to connect with the Jaguars beyond the stadium.
Stadium Activations
Live jumbotron activations turned game day energy into digital participation, prompting fans to join in trivia, predictions, and contests.
