Creative direction, design, positioning, branding, lean startup — fanatic.
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SBJ Ad insert turned into infographic
Advertising Anonymous is a fellowship of men and women who gather to share tales of their despair and powerlessness over advertising. Our single purpose is to support other advertising addicts in their quest for normalcy. There are no dues or fees. (After selling your soul, what’s left to give?) We are completely dedicated to the people we help. As addicts ourselves, we understand the many highs and lows you experience throughout the year. This year’s Austin ADDYs* will celebrate the work th
Crafted a full “Fantasy League” program, leveraging the Lodestone platform. My responsibilities were full product scoping, dev requirements for new feature builds, user scenarios, quality assurance, design, development sprint management, reporting, and implementation.
Toshiba "By Design" was a campaign concept that ran for 3+ years. Transforming all aspects of their Toshiba Direct tablet sales and unveiling new products under its banner. Executions for this campaign were: print ads, TV spots, toshibadirect.com redesign, rich media banner ads, package design, newsletter templates, and others.
Traveling retractable banner for advertising the RewardsU program at various college campuses.
Lodestone’s client WME tasked my company to create an in-app experience that would activate Miss Universe watchers from around the globe. We captured over 100,000 activities during and after the airing of the Pageant. Lodestone created this experience for two years […]
Inspired in Austin :: Where will you be inspired? Austin has opened its doors to the hopes and dreams of all of its current and former residents. From William Barton, who moved his family here in 1836 to a piece […]
This series of promotions was created to spur the initial purchase of our upsell package, that of signing up for a Premium Activation. Selling specific Premium Activations for holidays, and sports season events like openings and draft days. Each Activation was managed, designed, […]
Statistic display schema
The "Built Around You" Campaign was a highly successful branding opportunity for Wilshire Homes. An evolution of this concept was "We Speak Your Language". Piggybacking off of the Built Around You ideas, and putting in directly into the hands of the consumer. This integrated campaign included online banners, full-page newspaper inserts, updated wilshire-homes.com, and a microsite showcasing "Shiela" the first ever virtual home assistant. This campaign was honored by the Builders Awards.
Created a slew of marketing slicks to introduce the high-level benefits of each of our modules. Every image on each sheet is also a working site or accompanying campaign that I concepted, designed and launched.
FOX Sports Florida affiliate infographic form the results of the activation program run for the Heat, Lightning, Magic, and Panthers.
Sales presentation graphics explaining the activation path and channels form Lodestone into the Umbel DMP.