Creative direction, design, positioning, branding, lean startup — fanatic.
Austin, Texas
The “Built Around You” Campaign was a highly successful branding opportunity for Wilshire Homes. An evolution of this concept was “We Speak Your Language”. Piggybacking off of the Built Around You ideas, and putting in directly into the hands of the consumer. This integrated campaign included online banners, full-page newspaper inserts, updated wilshire-homes.com, and a microsite showcasing “Shiela” the first ever virtual home assistant. This campaign was honored by the Builders Awards.
