Lean startup methodology in practice
Creating a more cyclical process of creating, measuring and learning.
Departmental barriers, long timelines to product deployment, company buy-in to key marketing initiatives and general knowledge gaps of product offerings was rampant. I saw an opportunity to introduce a company-wide methodology shift and move towards a leaner approach to product development and general company feedback loops for all projects.
Our “FIELD OF DREAMS” all hand meeting space was to become a “Concept Corner”. The goal, to get Umbeler feedback for projects using a Lean Startup framework, where any team is welcome to use it!.
Let's BUILD, MEASURE, LEARN.
03 IN THE WILD
04 CORNER OUTCOME
On a budget
Project: SXSW Umbel
Role: Creative Direction / Project Managment
Problem: With short timelines and limited budget, Umbel still needs to leverage the SXSW Festival (sports in particular) to connect with key prospects (and entertain current clients) that will be attending a SXSW event. It is an excellent opportunity to discuss and answer questions about the recent merger with MVPindex. This effort is highly focused and without waste. (Account Based Marketing approach)
Solution: Umbel will further communicate the recent merger with MVPindex, strengthen customer relationships, enforce it’s value prop, and move deals to their next phase.
Executions: Interactive event wall / Webinar / Caricature booth / Sales spiff / Promotion / Baseball card leave behind / Email outreach / Playbook / Swag bag